Product Marketing Manager

Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing. Monitors the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share. Reduces broad concepts and business strategies into structured product marketing plans. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies and develops marketing tools for successful product introductions. Communicates customer feedback to engineering, manufacturing and sales to enhance existing product(s) or product line(s). Leads new product definition and business plans with joint departments. Selects, develops, and evaluates personnel to ensure the efficient operation of the function. 

Responsibilities

Tactical

  • Ensure that Intevac’s market position is optimized for each product, via timely product introduction, aggressive account penetration, appropriate pricing and discounting tactics, detailed analysis of cost of ownership, and all other appropriate measures necessary.
  • Ensure that Intevac has current market data, including account potential, activity of competition, pricing information and applications information.
  • Ensure that Manufacturing is supplied with accurate, timely information for planning build schedules.
  • Supply all other required organizations with accurate forecasts for their individual needs, as required.
  • Ensure the appropriate prioritization of workload to maximize the effectiveness of demos.
  • Ensure the timely response to all customer inquiries, request for quotes, specials and other specific requests in a manner which will allow us to capitalize on available opportunities.
  • Provide product and marketing support to the direct Sales force, as needed, ensuring a synergistic account approach and optimization of all opportunities for account penetration.
  • Manage departmental budget and administrative systems. 

Strategic

  • Develop Marketing plan which determines the target market for Intevac’s’ products and services.
  • Investigates and provide analysis for new business strategies for current and new market opportunities.
  • In conjunction with other division personnel, ensure the successful development of products which meet forecasted customer needs and product strategies/goals.
  • Ensure the adequacy of current product lines to meet forecasted Customer needs, and determine necessary actions to fulfill those needs, including modification of existing products, processes, etc., as needed.
  • Where possible, enhance product life to optimize profit margins.
  • Ensure that all needed market information is gathered and disseminated to appropriate departments as required.
  • Ensure the validity of all data reported.
  • Manage departmental budget and administrative systems.

Qualifications/Skills

  • Excellent managerial, interpersonal, communication and technical skills
  • BS level degree in Marketing, Business Administration, or a technical discipline
  • 7+years of experience in Marketing within semiconductor or related  equipment industry